PLYmedia has allegedly obtained approximately $6.5 mlllion in new financing. PLYMedia is based in Palo Alto with R&D in Tel Aviv, Israel and is an interactive Web video developer that allows posting of ads, subtitles, pop-up bubbles and other content on existing video clips or feeds, TechCrunch reported. This report is based on an alleged TechCrunch source with deal knowledge. According to the story, reported investors are Greylock and Elron Electrontic Industries. Current users are Metacafe, Internet Archive, JibJab and the Herald-Tribune Media Group.
Filed under: Advertising - News & Deals, Digital Advertising
